Our mission is to promote assimilation and elevate the perceptions of Hispanic
immigrants among the American population.
…Becoming American Institute has been formed to counter popular misconceptions about
immigrants, especially Hispanic immigrants, providing evidence of their upward economic
mobility, educational achievement, language and social assimilation, and civic
…The institute will create a campaign to change public opinion, much as other
successful cultural, social and ethnic movements have done.
…Using prominent spokesmen and women, the Institute will disseminate this information
through opinion articles in major newspapers, interviews on radio and television, and
speaking engagements before civic groups and political activists.
…The Institute will direct its efforts to influence opinion leaders, especially
conservative media, politicians and grassroots organizations.